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18 Nov 2015
Drake Digital Marketing Agency

With regards to marketing, everything you do should measurably produce results. There are tons of factors that go into getting solid results including business niche or marketplace, and also the tips and strategies I will be detailing are a fantastic method for Toronto Lead Generation to view solid, measurable growth.
 - Lead Generation Botox
We’re knowledgeable about our Toronto Prospecting clients INCREDIBLE results! From 5-10 high-quality leads a week to tripling our clients sales from $50,000 to $150,000 in a still month.
Why Traditional Marketing Sucks!

Television commercials, radio spots, newspapers ads, and billboards are extremely the 20th century procedure for gaining exposure and generating leads for window replacement businesses.

These antiquated old types of advertising are all Interruption Advertising, meaning that you are trying to Interrupt because as possible with your message and hopefully you find a few that are interested.

They are archaic at attracting the interest of potential clients and are wasteful in comparison with Google AdWords.

There is no greater way to find a quality local lead than if someone else from your local area:

 Does a Google search for your “window replacement”, “window installation”, and “window repair”? (BTW, yes absolutely it does and business niche)
 Finds your ad at the top of the page
 Clicks on the ad
 And then one minute later calls your small business

Someone searching for your small business on Google is more likely seeking to hire you on the area or maybe within a week.

They are searching on Google because they need your services right this moment and are much further along within the buying process than someone who you are trying to prospect with “Interruption Advertising”.

Anybody containing ever been involved in any type of sales or marketing sees that there is a HUGE difference between if somebody is searching for you, finds you, and calls you…

Rather than you trying to prospect or “cold call” or “interrupt” individuals with your advertising.

There exists simply no comparison inside the quality of the lead.
Probably the Best Advertising Platform Ever.

Advertising on Google is 100% and completely measurable so you will know EXACTLY what your roi (ROI) is which can be unlike many other forms of marketing like TV and Billboards.

Adwords (Google’s advertising platform) is the better thing that ever became of the advertising world and companies because you have an incredibly powerful tool for your use.

Google AdWords advantages of beautifully executed timing when delivering ads to people who are already seeking your glazing business, delivering you transparent window installation/replacement and window repair leads generation results while you can track precisely what your return on investment is.

There are several entrepreneurial business owners which have built multimillion dollar businesses using Pay per click as their primary ways of generating new business.

There in fact is nothing else like it in the world today. If there was, believe me, I would be using it and suggesting that you do too.
Generating Leads Online with Ppc

What people need to realize up front is that Google makes over 90% of its money through AdWords.

Google does not make their funds through organic search engine results or SEO (read more about SEO later). Thus, Google WANTS you to advertise and they i would love you to get good results so that you keep spending increasingly more money on advertising every year after year.
MYTH: “Ya, but no one clicks on the top ads…”

A great deal of businesses and professionals that I have worked with over the years have this misconception that no person clicks on the ads that appear at the top of search results.

This couldn’t be more incorrect. It’s true that a lot of people click on the first or second organically generated result. However, according to a recent eConsultancy survey “41% of men and women didn’t even realize they were clicking on ads in those first 3 to 5 results”.

Furthermore, you only require a small percentage of people to click on your ad to own more leads than it is possible to handle.

If you believe that no one clicks on ads and are unwilling to make the purchase of a strong AdWords campaign, you’re cutting yourself far from a huge source of solid prospecting.
SEO vs AdWords

Search engine optimization (SEO) is a good longer-term advertising strategy given it takes a lot of time, money, and effort to organically rank highly in search results on the search engines for any valuable keyword.

For example, let’s say you’re a lawyer that is fresh out of school, you’ve moved to a city or town and so are looking to get established. I’ve got not so great for you, you’re probably going to fail at ranking at the top of search results through SEO.

Why? Because every other lawyer locally or city that's practicing in the same section of law as you has been doing the exact same thing!

Chances are those other lawyers or attorneys are already established and also have been running a strong SEO campaign for decades. You’re simply going to have invest for 9-18+ months before out-ranking them.

There are numerous examples of business owners that spent $1,000s per month on SEO more than a year and still did not rank in the hourly caregivers results on page 1 (that's where most of the traffic is) of Google for desired keyword.

If these business owners would have taken that very same money and invested it into Google AdWords, they would have received new leads and new clients from the start!

Which means they will barely have come a lot poorer because they could have turned an income in the first month and after that just reinvested those profits.
WARNING: What Happens When (not “If”) Google Changes It’s SEO Algorithm?

Think of it… Would you rather pay $1,000 a month for a year only to “possibly” get on page one for the desired keyword… And then if Google changes their SEO algorithm again you may lose it all overnight without the warning!

… Or, would you prefer to instantly attend the top of the search results for Countless different keyword variations (not really a couple of keywords just as in SEO)… And have new leads and clients coming in your door without delay?

Kinda a no-brainer isn’t it.
Instant & Easy Results

I enjoy working on Google AdWords a lot more than any other form of advertising media because you can run a simple test campaign for approximately a week, spend just a few hundred dollars, and see instant results.

When that particular week test is completed, you’ll have a ton of data telling you what keywords worked, the number of clicks you got, the number of leads came in, and how many new signed clients you might have retained for the money spent.

From that point you can refine your AdWords campaign further by continuing to split-test ads and deciding the amount you want to expand your campaign.

As an example if you spend $1,000 so you make back $5,000… Well then the subsequent month you may perfectly want to spend $5,000 and earn back $25,000. It’s simple math really.

Versus TV, radio, newspapers or billboards advertising, that are expensive formats that you could spend $10,000s and be clueless to how poorly or well your ad did.

If you want to see serious results that are reliable and measurable, you have got to be on AdWords.
AdWords could be the KING of Local Advertising

Google LOVES local businesses and they give you a huge advantage when advertising on their own platform.
How to Use Any local Advantage

First off, Google lets you integrate your Google Plus Local account along with your AdWords account. What this means is when people from your specific geographic area are searching, your ad is going to be much bigger than other ads using your phone number and address right there in the ad!

It might be an old adage plus the world of internet marketing, size is important. If the ad is greater, people are going to notice first, if the ad is well formatted they’re likely to read the details, and you also know what they’re going to probably do next?

They’re likely to click on it!

Because you’re local, your location information is going to appear in the ad (when you integrate your Google local account). You’re gonna see a much bigger increase in leads contacting you and making appointments for your services.

NOTE: Above image is definitely an example of a client of mine and you may see his one ad is practically 3x the size the opposite ads. Really, how do they compete?

So simply by taking the time to properly integrate your Google Plus Local account, you’re likely to see an increase in business!
Why Most Businesses FAIL at AdWords

Another key element to the success of the campaign is split testing multiple ads to find the ones that get you the highest click through rate (CTR).

Most companies that try to do Adwords on their own fail since they don’t have a good high converting web page (more on that soon) and/or they haven't split tested multiple ads to improve their click through rate.

Google will in reality reward you for having a rock solid AdWords campaign which is getting lots of clicks!

If the ad is starting a lot of clicks that can your business through Ppc Toronto Lead Generation they'll give you a cheaper cost-per-click (CPC)… rewarding you for having great ads which might be getting lots of clicks as it tells Google you are relevant to the searcher.

Basically the more clicks your ad gets, the less you make payment for each click. Amazing isn’t it.
3 Common Mistakes to Avoid

If you’re up to speed and are ready to offer AdWords campaign a person's eye and care it deserves, you can still find some things I feel you will be implementing and some bad habits I want you to avoid.

First thing’s first: When someone clicks on your ad, what page/website are you going to send them to?

You might be thinking that you’ve spent a ton of money on a slick looking, informative website that’s an ideal place to send your traffic and draw in clients. Right?
WRONG!

It looks like a reasonable idea, and it’s actually bad idea because contrary to popular belief, you’re far more likely to lose clients if you’re routing your entire ad traffic to your main website!

You MUST send AdWords traffic to a “landing page”. Yes, you'll want one of those single page, simple, readable landing pages that invites the candidate to take action now.

Why? As you have 8 seconds prior to deciding to lose your prospects attention!

That’s right, as outlined by a recent Microsoft study, our attention spans have dropped from typically 12 seconds to eight seconds, and for comparison a Goldfish posseses an attention span of 9 seconds.

Thus your “landing page” has to get the person that engaged your ad to do this right away before they get depressed by their smartphone, Facebook, instant massager pop-up, email notification, or someone popping within their office…

If your traffic is being routed to your main website, you have a constant risk of that visitor never following through! That’s right, they still did not:

 1. Pick up the device
 2. Fill out a communication form

You just lost a possible client.

High-converting landing pages are particularly designed using a proven template to obtain your prospects to do one thing… Pick up the phone and phone you now!

So remember, three important mistakes in order to avoid making in your marketing are unable to:

3. Split test your ads. Sure, there's a chance you're getting some clicks, you could be seeing some incoming business, which doesn’t mean you couldn’t be doing regular better!

4. Utilize a high-converting landing page. Your slick, expensive looking main website is not enough to draw in new business to your practice. A website landing page is essential for getting those individuals looking to retain deliver to pick up the phone and actually schedule an appointment.

5. Setup your AdWords campaign correctly. This one I mention in passing as a mistake only as it can impact your results. Proper campaign setup is crucial to the success of your campaign.

As you may have noticed by now, I love Google. I enjoy their AdWords platform as well as the infinite amount of potential it provides.
Google: Biggest, Best, & Growing

Google, for great reason, has become the largest search results in the world. It offers usage of an unprecedented amount of information, and it also is among the most number one way for businesses for generate leads - and that is so true for our Toronto Lead Generation companies we help.

All you need to do is see the growth chart the past 10 years to see this.

You could have been able to ignore the possibilities that Google introduced 2008, and maybe during 2009, and when you see their rate of growth double and triple in the last few years alone.

You need to realize that Google is here to stay, and is probably only getting bigger and better at the things they're doing by implementing new advancements to AdWords.

Within this day and age, if you fail to perform Google, you’re probably going to be left behind. Here’s to your future success! - Lead Generation Botox


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